A high bounce rate is every digital marketer's or website owner's worst nightmare. Your website's bounce rate is inversely proportional to business leads, which means that the higher your bounce rate, the fewer leads you receive.
To generate more high-quality leads, you must keep your bounce rate as low as possible. Furthermore, because the average visitor spends more time on your site, you have more time to convert that visitor into a customer.
What is a Bounce Rate?
A bounce occurs when a user visits your website and then leaves without visiting any other pages or taking further action (e.g., subscribe, contact, inquiry, or purchase). The bounce rate is expressed as a percentage. So, the bounce rate is the ratio of visitors who left the site from the same page to the total number of visitors.
What Constitutes a Reasonable Bounce Rate?
The answer is that there is no such thing as a one-size-fits-all rate. It will be high for single-page websites, but it is disastrous for those that require a sign-up, purchase, or comment. You will almost never get a figure of no bounce. Still, knowing the industry, website type, and marketing channel benchmarks will help you recognise when yours is significantly out of line, and you are losing business.
The 5 Website Changes to Reduce the Bounce Rate Is as follows:
Given below are five easy and quick things to reconsider on your website that will enhance user experience. Sometimes, we overlook things that seem trivial from a website design perspective but form a significant part of a user's experience on web pages. If the user is able to get what they are looking for on your website, they tend to stay there for longer. Read the five things to consider changing on your website to reduce bounce rate.
Size of the Search Bar
Your landing page design makes a lot of difference in bounce rate. The search bar forms an integral part of your landing page design. Its use is not limited to eCommerce landing page design. Users tend to go to the search bar to find specific products, articles, blogs, pictures, etc. The search bar helps the user find the relevant page on the website when the site navigation seems too complicated. The search bar is also used for finding internal pages based on keywords entered by users. So if a user is unable to find the search bar, they may leave the webpage sooner, increasing the bounce rate of your website. It is recommended to place a search bar at the top of a page and to keep it permanently in one place only.
Compatibility with Different Browsers & Devices
Once you've determined your target bounce rate, dive into your analytics to learn more about how your audience interacts with your website.
To begin, look at the bounce rate on your landing page. Is there a page that has a high bounce rate? Your low-hanging fruit is the pages with the most traffic and the highest bounce rate.
Then take into account the bounce rate by the browser. Audiences vary, and they may not use the same browsers that you do when testing your product. Examine reports for any discrepancies in bounce rates by the browser.
For example, you may discover that your bounce rate for Internet Explorer visitors is high, and if this represents a sizable portion of your traffic, it suggests that there is room for improvement.
Think about bounce by the device as well. How do mobile, tablet, and desktop bounce rates compare? As evidenced by the high bounce rate, your site may not be mobile-optimised.
Consider all the different ways you could analyse your audience to find ways to reduce your bounce rate. The bounce rate can also be viewed by country. You should consider language translation if you have a high bounce rate from American-speaking countries.
Visual Appearance of Content
Improved content readability is a critical component of a positive user experience. It makes no difference how valuable your web content is if readers find it difficult to read. As previously stated, you must pay close attention to the formatting of your website content for different devices.
The first thing you should consider when improving the readability of your content is font and text size. The font style and size of your text significantly impact the user experience. The appropriate font style and size will allow readers to easily navigate the website's content.
Besides, avoid writing long paragraphs with long sentences. Readers do not prefer long paragraphs. Short paragraphs with 3-4 sentences each instead help to improve readability. Another benefit of keeping the sections short is improved text alignment across all device types.
Use text formatting options such as headings, subheadings, and bullet points. To emphasise important content, use bold and underlined text. You can use charts, graphs, tables, and other data visualisation tools to represent the data. Including the source, the link validates the information you provide in your content.
Make an effort to include relevant images and screenshots in your content. It helps your reader understand the topic you're trying to explain. Finally, use a tone and language that is appropriate for your reader. Try to write as if you were speaking to that person.
Include Relevant Keywords
The use of targeted keywords is another factor that influences the rate of your website. Keywords assist search engines in determining what your website is about. And based on that analysis, the search engine displays the search results when someone searches for that topic.
If you have a salon website, you must include a specific keyword, regardless of whether the salon caters to men, women, or both. Including a targeted keyword ensures that your website reaches the exact audience that is looking for it. Let's look at an example.
If you don't include a targeted keyword, your site will appear in any random search results, and your bounce rate will be high even if you get traffic. Because visitors will arrive at your site but cannot find what they are looking for.
Improve Page Speed
Improving your site's speed is one of the simplest ways to reduce bounce rates.
Users are impatient and decide whether or not to stay on a website within the first few seconds. If your site takes too long to load, visitors may assume it's broken or simply give up and leave.
Site speed can be measured using tools such as Pingdom and Google Page Speed. These tools also provide recommendations for increasing the speed of your website.
You should optimise your images, use a Content Delivery Network (CDN), improve caching, and consider switching to a faster hosting provider to speed up your site.
