Search Engine Optimization or SEO plays a critical role in engaging customers on your website. As a business owner, your online marketing campaign must cater to SEO practices to help improve your website's overall online visibility on the SERPs (Search Engine Result Pages), driving more organic traffic to your business website.

The world of technology is ever-evolving, and Search Engine Optimization is also an ongoing process that often gets pretty competitive, particularly when you are digitally marketing your business through your brand website.

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The Incredible Value of SEO

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When it comes to building online visibility, SEO has been by far the most crucial element of a successful digital marketing strategy. Search Engine Optimization holds a lot of value while creating digital content, and when used prudently, it can actually aid businesses in optimizing the user experience (UX), driving organic traffic and boosting the ROI (Return on Investment).

That being said, here are some valuable insights on SEO along with some remarkable trends that we may get to experience in 2022:

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Mobile-Friendly Website Optimization Will Still be of Paramount Importance

Back in 2019, the search engine giant Google first introduced the jargon of mobile-first indexing. This was brought into effect to ensure Googlebot can fetch and procure desktop and mobile page content and data, as well as ensure the mobile version for that particular desktop site remains the same. To ensure this similarity in design and content, experts further explained that using the same headings and meta robot tags on the desktop and mobile sites can improve search rankings. In other words, Google primarily considers the mobile site for indexing and ranking a website rather than its desktop version, owing to the simple fact that more than 2 billion people use the Internet on their smartphones.

According to our SEO professionals, we might see a whopping three-quarter of smartphone Internet users by the year 2025. Hence, optimizing your desktop site for the mobile version will be a great place to begin when looking out for SEO trends and updates. Allow Google to easily crawl all of your pages and rank better on the SERPs by having a user-friendly design.

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Long-Form Content Is The Ultimate Key

Needless to say, there is a lot of misleading and vague content on the web these days. As a business owner looking to engage with the online audience through digital marketing, it is imperative to consider the type of content you are building. For SEO requirements, an extended format of write-ups that boasts a high quality and is created to entice the readers will end up ranking high in the search engine result pages and will likely persist in 2022 as well.

When building your content strategy for SEO purposes, focus on how it will visually appeal to the audiences and what they will get out of it. Make sure that the long-form content is divided into proper and scannable headings and subheadings. You can also consider linking your content to other authoritative and relevant sources.  

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Local SEO Will Continue to be the Key Player

Now and then, people take the help of search engines to check and shop for quality products and services available locally. Owing to this factor, one of the significant SEO trends in 2022 will likely be the resurgence of local SEO as a key player in most SEO strategies. According to our SEO experts, it is primarily due to zero-click searches.

But what is a Zero-Click search? It can be defined as an answer to a particular individual's query in the form of a featured snippet. Have you ever come across a "top of the box" on Google's search engine result page when you search for something? It is called the featured snippet, which usually allows users to read the answers they were looking for right on top of the page without clicking the linked website, resulting in a zero-click search. Interestingly, most of these zero-click searches are possibly local searches.

SEO professionals sometimes give prominence to high-traffic keywords for ranking instead of serving the search engine bots with high-quality content. For example, if you run a small business, you will gain a great advantage by aiming to procure snippets addressing honest concerns or queries for the user. To stimulate Google to reward your landing pages by creating a snippet, make sure the content on your site is structured correctly with relevant keywords.

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Voice Searches Will Encourage Search Engine Results

There is no denying the power of voice recognition, given the extraordinary developments in voice assistants such as Siri, Alexa and Google. These have become particularly better and popular as most households have started incorporating these voice assistants in their day-to-day lives. Because of this, our experts have highly emphasized the impact of voice searches over search engine result pages. Therefore, when you redesign your SEO campaign for the year 2022, consider working out phrases and words as keywords that people commonly use in their everyday lives.

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Concluding Thoughts

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As technology is evolving every day, things will only get more and more detailed and collective. As a business owner, you have to continuously stay updated with the latest trends in the ever-changing digital world, which definitely comprises SEO trends.

To help you with this ongoing digital marketing campaign and make your SEO strategies on point, our experts at Mellow can provide you with all the insights and implement them on your website. From the intricacies of SEO  to the overwhelming nature of UI/UX, you can learn everything by staying connected to our Mellow blog.

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