With the growing competition amongst brands for user attention online, it is befitting for businesses to delve into the advantages of technology to find new ways of sharing their market ideas. One common way to do this is through strong search engine optimization that helps websites in engaging organic traffic, however, if they find their visit uninteresting or misleading, they are going to retreat. Such scenarios will not only hurt your online reputation, but the bounce rates will also weaken your ongoing SEO campaign. So how can you differentiate your website from your competitors and make it memorable and unique? The answer is simple - make your site accessible through holistic website design and highlight the factors that you care about your audience. Here are some points to optimize your web design and engage with prospective clients and customers at the same time:

Educate Your Audience Through Creative Bios

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Your potential customers will always want to know who they are engaging with. Spark some creativity when presenting the “about us” section of your site. Present employee bios in such a manner that it gives a clear idea to the prospective clients that are eager to learn about who they will be working with. Unfold a personal, yet unique story.  Mention your favourites - songs, movies, even your pet’s name. Go beyond the stereotypical brand stories and tell the world what makes you and your business unique.

Contemplate All Knicks And Knacks

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Analyze all intents and purposes behind every aspect of your website throughout the design process. Any element of your website that you find out is creating an obstacle while accessing the site, should be taken into consideration while designing your website. Take, for example, while designing an e-commerce website focus on the graphics, colour scheme, and content and think how each of these aspects can work together to streamline the overall navigation. Providing a consistent, flawless navigation experience to each visitor is an absolute must in this age of stiff competition in the online market.

Onboard Professionals In The Team

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It goes without saying that in order to create a website that not only stands out on the design outlook but also resonates with the targeted audience, you will need to work with experts in the niche. Unfortunately, most businesses almost always underestimate this feature and end up crumbling in challenging scenarios. It is important to make sure that you are working with a professional design consultancy firm that helps you form a cultural understanding with the customers based on web design. In addition, the expertise of such professionals will prove your commitment to ensuring a friendly website for customers across all levels.

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Omnichannel Branding Strategy

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Existing customers who are familiar with your business will expect your online site to imitate the same appearance and style. Your website design must render the first impression to visitors that they have landed on the right page. To start with, when building your site’s design strategy, emphasize the branding with an omnichannel approach, which means providing a consistent user experience across all your online channels. Your homepage must clearly display the brand’s logo, to begin with. Secondly, apply the same colour and fonts to the design template of your website as it is on your physical brochure and business cards.

Have Your Site Mobile-Friendly

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Given the age of smartphones and other compact devices, having a mobile-optimized web design is a no-brainer. More than half of your visitors will be accessing your website from their mobile devices and your web design must offer them a personalized experience or else you will risk losing them to other competitors.

Entice Customers With Minimalism

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According to a recent survey, almost 60% of people engage with the services of a visually pleasing e-commerce website showcasing a clean design. When it comes to designing the homepage of your website, it can be tempting to give it everything, but that intent can overwhelm the potential prospects. Instead of adding a lot of text and images, keep a minimalistic design approach by embedding a few phrases or words that convey your brand’s vision with powerful graphics. This minimizes distractions, as well as, also makes your website’s content more absorbing and comprehensive.

Focus On A Responsive Design

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Boost your page loading time by paying attention to the image size on your website. While it is important to have high-quality photos, large image files can turn your website slow which may distract the visitors. In order to overcome these challenges, it is recommended to opt for the services of a reliable design consultancy team that will overhaul the re-designing process and make your website responsive. Design experts will also make your site more accessible by enabling the resizable text features and choosing the right colour scheme to entice visitors online.

Concluding Thoughts

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Implementing these strategies can help your website design offer the best user experience and attract potential customers. For more information on web design, feel free to connect with us and we will be more than willing to help you out. Share this with your colleagues or associates who have just kickstarted their entrepreneurial careers online to ensure their customers have a positive experience with their business.

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