Corporate graphic design is an industry that is constantly evolving and when it comes to trends, the list is endless. In today’s dynamic business world, more and more brands are seeking innovative ways to communicate their brand identity effectively. Gone are the days of boring and basic branding graphic design, we are now witnessing a surge of creativity that seamlessly blends professionalism with artistic flair. These days, businesses are excited to push the boundaries and experiment. Let us take a deeper dive into some of the innovative trends that are currently making a mark in corporate graphic design. By embracing these trends, companies can establish a powerful visual language that resonates with their target audience, elevates their brand perception and sets them apart from the competition.
Minimalism
When it comes to branding, sometimes less is more. That's where minimalism comes in. Minimalism in graphic design is all about simplifying and distilling your brand's essence into its purest form. It's like decluttering your brand's visual identity, leaving only what's truly essential.
Minimalism in branding graphic design goes beyond just logos. It extends to packaging, website layouts, and even advertisements. By employing minimalist principles, you can create a consistent and cohesive brand experience across various touchpoints. This helps your audience easily recognize and remember your brand, reinforcing its message and values.
In addition to its aesthetic appeal, minimalism in branding graphic design can also have practical benefits. A simple and uncluttered design is more versatile and adaptable. It scales well across different mediums and sizes, ensuring your brand maintains its impact whether it's on a small business card or a large billboard.
Blurs and gradients
Blurs have the power to soften edges and create a sense of motion or depth. They can be applied to backgrounds, images, or even text to add a subtle yet impactful effect. Blurs can evoke a dreamy atmosphere, making the design feel ethereal and engaging. By strategically applying blurs, designers can guide the viewer's attention to specific elements or create a sense of mystery and intrigue.
Gradients, on the other hand, are a smooth transition of colour from one hue to another. They bring a sense of vibrancy and energy to designs, capturing attention and leaving a lasting impression. Gradients can be used in a variety of ways, from backgrounds and overlays to typography and illustrations. They can create a sense of depth, adding a three-dimensional feel to flat designs.
Experimental fonts
Experimental fonts push the boundaries of typography, challenging the status quo and injecting personality into corporate graphic designs. They can range from bold and geometric shapes to intricate and hand-drawn letterforms. By using these fonts, companies can create a visual identity that stands out, capturing attention and conveying a sense of innovation and creativity.
One of the fantastic things about experimental fonts is their ability to evoke emotions and create a memorable brand experience. These fonts have a unique character that sets them apart from the standard corporate typefaces. They can add a sense of playfulness, energy, or even sophistication, depending on the chosen font. By using unconventional letterforms, designers can infuse a touch of excitement and freshness into the overall visual language of a brand.
Down to earth
With conversations around sustainability rapidly growing, designers are embracing climate change and infusing their designs with natural elements, textures and earthy colour palettes in corporate graphic design.
It draws inspiration from the beauty of the natural world, reflecting a desire to reconnect with our roots and find harmony in our surroundings. By incorporating elements like foliage, hand-drawn illustrations, and earth-inspired colour palettes, designers can create visuals that evoke a sense of calmness, warmth, and authenticity.
In addition to its visual appeal, the down-to-earth trend resonates on an emotional level. It speaks to our innate need for connection, simplicity, and a return to basics. In a world saturated with glossy and polished designs, the down-to-earth trend offers a breath of fresh air and a sense of authenticity that can forge a deeper connection with audiences.
Surrealist maximalism
Surrealist maximalism is a bold and daring approach in graphic design businesses that combine the elements of surrealism, characterised by unexpected juxtapositions and dreamlike imagery, with the exuberance of maximalism, which embraces abundance and intricate details. It's a fusion of the strange and the extravagant, resulting in designs that are visually captivating and emotionally engaging.
In the world of surrealist maximalism, the rules of logic and convention are thrown out the window. It's a playground where imagination knows no bounds. Elements like surreal landscapes, fantastical creatures, and mind-bending illusions come to life, creating a sense of wonder and intrigue. By weaving together unexpected visual elements, designers can transport viewers to a realm that blurs the line between fantasy and reality.
Touch and feel
The touch and feel trend embraces tactile elements, textured materials, and sensory experiences. It brings a sense of authenticity and physicality to graphic design businesses encouraging audiences to connect with the brand on a deeper level. By incorporating textures, embossing, or even interactive elements, designers can create designs that entice people to touch, explore, and engage.
Another aspect of this trend is the use of imagery that evokes emotions and connections. It's about capturing moments and experiences that resonate with the target audience. Whether it's through expressive photography, relatable illustrations, or thought-provoking visuals, touch and feel designs create an emotional connection, making the brand more relatable and memorable.
AI Generated art
AI-generated art utilises algorithms and machine learning to create stunning and unexpected designs. By analysing vast amounts of data and patterns, AI can generate compositions, colour schemes, and even typography that can inspire and captivate audiences. It's a fusion of human creativity and machine intelligence, resulting in designs that are both visually compelling and thought-provoking.
AI-generated art can enhance efficiency and productivity in graphic design businesses. It can assist designers by automating repetitive tasks, generating design variations, or even providing inspiration for new ideas. This collaboration between human designers and AI algorithms can lead to more efficient workflows, allowing designers to focus on the strategic and creative aspects of their work.
If you are looking for a reliable and efficient branding studio that will help you alter your branding game with most creative graphic design trends, you can never go wrong with Mellow Designs. We are a team of designers, writers and managers that have a knack for transforming brands to the next level, big or small. We can help your brand find its unique potential and help it scale up in the market.We’ve partnered with both startups and stalwarts in our 5 years of journey You can check out our portfolio here to explore some of the most exciting graphic design projects we have done.
