Challenge
With new competitors popping up, 3M, a stalwart in the car service market, was beginning to lose their hold in the market. Despite having 100+ stores across India and offering ceramic coating, they failed to hold on to their customers. The problem was that being an old company, they lacked the fresh, modern appearance to attract today’s crowd. So, to set themselves apart from their competitors and reposition themselves as an elite player in the car-care industry, 3M approached us.
Approach
To modernise 3M’s communication, we took a holistic approach to revamp their visual identity across all touchpoints. We redesigned their store banners, brochures, digital handovers, standees, leaflets, and flyers, ensuring the content was visually engaging and conveyed their expertise in a simple and impactful manner.
Thought Process
Our strategy was to make communication visually appealing yet straightforward enough for customers to quickly grasp 3M’s value proposition. We carefully curated visuals and content that emphasised the benefits of ceramic coating and other services while reinforcing 3M’s reputation for quality and trust.
Result
The revamped communication strategy led to a significant improvement in customer perception and engagement. By modernising their brand identity and creating a more cohesive and visually compelling experience, 3M successfully reclaimed its position as a leader in the car-care industry.
