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Challenges
3M approached us for a dedicated landing page for the Indian market, focusing on their comprehensive car care services. The page must showcase a range of offerings, from detailing and cleaning to protection and maintenance products, providing customers with easy access to information and reinforcing 3M’s commitment to automotive excellence.
Approach
We wanted to blend 3M’s global brand aesthetic with elements that resonated with the Indian market. By integrating design elements, colour palettes, and imagery, we aimed to create a visually appealing landing page that reflects 3M's international quality while appealing to Indian consumers' preferences and sensibilities, building a deeper connection.
Thought process
The development of 3M's landing page involved comprehensive research to identify client needs and preferences. We conducted a competitor analysis to understand market positioning and aligned our design strategy with 3M’s business goals. The landing page was crafted and developed, focusing on user experience and showcasing 3M’s extensive car care services.
Result
The landing page improved product familiarity for customers through engaging visuals, intuitive navigation, and informative content that showcased 3M’s car care services in detail. This enhanced familiarity promoted decision-making and boosted customer confidence in selecting 3M for their automotive needs.
