BonKaso, a leading home improvement solutions brand wanted to humanise their brand and make it more relatable to their target audience. Traditionally, their product photos were standard and lacked personality, failing to connect emotionally with customers.
Our Approach :
We deeply understood BonKaso's brand values, audience, and market position, aligning our creativity with their goals. We developed concepts showcasing real-life scenarios where BonKaso's products seamlessly fit into daily life. Casting real individuals for showcasing BonKaso's products added authenticity, ensuring a personal connection. Our realistic setups mirrored everyday environments, fostering a genuine and relatable bond with the audience. Through professional photography, we highlighted BonKaso's functionality and style, crafting an inspiring visual narrative that resonates with modern lifestyles.
About Bonkaso :
The Idea Behind BonKasoBonKaso was founded in 2023 with the vision of becoming a one-stop shop for young, tech-savvy Indian families who want to create beautiful and functional homes. They believe everyone deserves a space that reflects their unique needs and preferences, without breaking the bank. What BonKaso Stands ForAffordability and Accessibility: They focus on offering high-quality, innovative products at reasonable prices, making home improvements attainable for "everyone."Empowerment and Transformation: Their brand purpose is "Enabling everyone to create magic in their homes with beautiful and functional products." They want to empower families to create dream homes through DIY projects and functional solutions.Understanding Customers: They prioritize understanding their customers' needs to deliver the most relevant products and solutions.
What They Offer BonKaso offers a range of innovative and functional home and potentially small business products that are:High-Quality: Built with a commitment to quality and durability.Affordable: Designed to be accessible to a budget-conscious audience.Beautiful: Enhance the aesthetics of your home.They position themselves as a brand that helps young Indian families bring their dream homes to life through beautiful and functional solutions.
