Challenge
CoEvolve approached us to create a creative campaign that would showcase the sustainability of their Florenza apartments. The challenge was to capture attention and position Florenza as the go-to choice for eco-conscious buyers in a competitive market.
Approach
The campaign focused on highlighting the energy and water-saving features of CoEvolve Florenza through engaging and thought-provoking visuals. It includes newspaper ads, hoardings, and other collateral that illustrate the amount of energy and water saved by choosing Florenza, making sustainability a key selling point.
Thought Process
Our direction was centered around humour and creativity. We used numbers and graphics to visually demonstrate the amount of energy and water saved by residents of Florenza. The visuals were designed to be eye-catching, incorporating fun yet informative elements. The campaign was designed to connect with the audience in a relatable way while positioning Florenza as a leader in sustainability.
Result
The campaign successfully resonated with the target audience, sparking conversations around sustainability and energy conservation. The combination of humour, creativity, and clear messaging helped CoEvolve Florenza stand out as a forward-thinking project in the competitive Bangalore real estate market.
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