Challenge
Fanfury aimed to create magical, memorable moments while offering a futuristic, tech-driven experience. The challenge was to balance these elements while ensuring seamless user onboarding.
Approach
We built a magician archetype to symbolise wonder and transformation, paired with a cyberpunk aesthetic featuring neon colours and human elements. Our design extended to static images, motion graphics, scoreboard visuals, and language guidelines.
Thought Process
We retained Fanfury’s fiery essence while enhancing its global appeal, ensuring the revamped identity reflected both magic and technology.
Result
The refreshed identity preserved Fanfury’s core while enabling smooth user onboarding and boosting global audience engagement.
