The brief
Flippies is a healthy snack brand. They offer a range of snacks made with healthier alternatives such as ragi and brown rice. As an upcoming brand, they needed a solid campaign to introduce the brand.
The concept
We scripted and shot the video in-house. We wanted to present Flippies as a fresh, young brand so that it brushes off the ‘boring’ tag that comes with healthy. The video turned out to be a huge success as they sold out to distributors in no time.
