One of the world’s top 10 platforms for interactive games online, Game.tv offers a very dynamic and unique experience. Gamers always want to connect with the community and host play strategy videos. They also have match pools where everyone can come and participate. In short, Game.tv is an engagement platform for gamers who play for a prize pool.
Game.tv wanted to launch itself in five South-East Asian countries. With this goal, they approached Mellow Designs. They already had brand guidelines in place, and our role was to help them communicate what they do and what their platform is about in a better way. We started by designing creatives in multiple languages, which helped them reach out to their diverse audience. They already had brand guidelines in place, and our role was to help them communicate what they do and what their platform is about in a better way.
The Game.tv ads we created were designed using a neon aesthetic. They were motion-graphic driven, using stock footage and stitched into a relatable narration.
The communication for Game.tv was about their attractive prize pool and interactive gaming sessions. The games available on the platform were also conveyed upfront for users to know what they were getting into.
We also leaned into performance marketing. Mellow Designs created strategies for their launch and executed them with statics and videos. The ads were run on Google, Facebook, and other private platforms. Within three months, we got them close to 30,000-50,000 users for their platform.
