Challenge
Game.tv, one of the world’s top 10 platforms for interactive online games, aimed to expand its presence across five Southeast Asian countries. They needed Mellow Designs to refine their communication strategy while retaining their existing brand guidelines.
Approach
We crafted ad creatives in multiple languages to resonate with a diverse audience. Leveraging a neon aesthetic, the ads were motion-graphic driven with relatable narratives stitched together using stock footage. Our communication emphasised Game.tv’s attractive prize pool, interactive gaming sessions, and the variety of games available.
Thought Process
Understanding that gamers are drawn to vibrant visuals and community-driven experiences, we focused on creating high-energy, visually captivating ads that conveyed excitement and competition. The strategy was built around highlighting the prize pool and game variety to instantly capture the audience’s interest.
Result
We also executed performance marketing strategies across Google, Facebook, and private platforms. The combined efforts resulted in Game.tv acquiring 30,000-50,000 new users within just three months.
