Challenge
Glass Suites, offering high-end office spaces with glass walls at affordable rates, needed a unique brand identity that reflected their USP. The challenge was to subtly incorporate the concept of glass into the logo while setting them apart in the competitive co-working space market.
Approach
We explored several iterations and doodles before seamlessly integrating the glass door/wall concept into the brand name. For the website, we created an intuitive platform that allowed users to customise their office spaces. An explainer video was crafted to highlight these features, and the site included a dynamic 'Get Quote' feature that visually demonstrated seating plans.
Thought Process
Our goal was to create a brand that conveyed openness and transparency while retaining privacy. The visual identity and website were designed to reflect this ethos while enhancing user engagement.
Result
The revamped brand identity positioned Glass Suites as a premium yet affordable option in the co-working space market, increasing customer interest and driving enquiries through the website.
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