Challenge
Helios wanted to create a buzz during Durga Puja and Navratri with a fresh perspective that would help them stand out amidst the festive clutter. The challenge was to craft a campaign that was culturally relevant while resonating with a modern audience.
Approach
We drew inspiration from the changing times, recognising that modern problems require modern solutions. This insight led us to redefine the idea of fighting today’s social evils through a contemporary lens, aligning it with the spirit of Durga Puja and Navratri.
Thought Process
Our objective was to blend tradition with modernity by presenting a socially conscious narrative that resonated with the younger audience. We aimed to create a campaign that not only highlighted the festive spirit but also initiated meaningful conversations.
Result
The campaign sparked widespread engagement and conversations online, positioning Helios as a brand that celebrates culture while addressing relevant social issues.
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