Challenge
Titan approached us to create an End-of-Season Sale ad for Helios, aiming to highlight the premium and affordable range of their timepieces while ensuring the campaign resonated with a wide audience. The challenge was to craft a narrative that seamlessly showcased luxury and accessibility within the same campaign.
Approach
To make the campaign truly stand out, we crafted two distinct ads, one emphasizing luxury and sophistication, and the other focusing on affordability. Each ad featured 8 watches, seamlessly integrated into 8 unique outfit changes, reinforcing the versatility Helios offer.
Thought Process
We wanted every frame to exude exclusivity and excitement. Using dynamic camera movements and upbeat pop music, we ensured the visuals were engaging and energetic. Every detail, from conceptualization to costume selection, was meticulously planned to bring out the elegance of watch fashion.
Result
In just one week, we successfully brought Titan’s vision to life. The Watch-O-Holic Sale ads captivated audiences, reinforcing Titan Helios as a go-to destination for watch lovers, whether they sought timeless luxury or affordable style.
