The brief
Indira’s Foods is a Bangalore-based FMCG brand that offers ketchup, tamarind paste, tomato paste, and several ready-to-cook pastes. They have a strong customer base offline but lack connection online.
The design
We designed several static and video campaigns for Indira’s Foods. It started with introduction posts, and then we focused on the ease of use, which is their USP. The videos were promoted on Facebook, YouTube and Instagram. This resulted in a significant increase in brand visibility, orders, and repeat customers.
