Challenge
Mavi’s, a Shark Tank-backed artisanal kombucha brand, needed a fresh identity that resonated with health-conscious consumers while reflecting their commitment to natural ingredients and sustainability.
Approach
We crafted a compelling brand narrative that emphasised Mavi’s passion for quality and unique flavours. The new visual identity featured a modern logo and vibrant, hand-drawn illustrations for each flavour, ensuring distinctiveness and clarity in product information.
Result
The rebranding led to increased brand awareness, positive customer feedback on the packaging, and a notable boost in sales and brand loyalty.
