Challenge
Millet Home aimed to promote healthy eating with 100% organic, preservative-free ready-to-eat foods. However, competitors targeted only older generations, overlooking the growing demand for organic food among younger audiences. Millet Home needed a fresh visual identity to appeal to this younger demographic.
Approach
Mellow Designs crafted a vibrant and youthful identity by designing packaging that placed key product highlights at the forefront. We used bright, peppy colours and modern typography, positioning the product name prominently to capture attention. Updated product photography further reinforced the brand's fresh and modern appeal.
Result
The new visual identity successfully attracted a younger audience, enhancing brand recognition and driving higher engagement with Millet Home’s products.
.png)
