Challenge
Organic Symmetry aimed to redefine sustainable fashion by creating garments made from the earth that return to the earth. In a competitive industry, they needed a unique visual identity and communication assets that reflected their ethos while appealing to a trend-conscious audience.
Approach
We narrated Organic Symmetry’s story by building a brand narrative that emphasised playfulness and freshness. The logo was designed as a modern interpretation of balance, inspired by the yin-yang theory. The website was crafted as a digital aesthetic experience with mood shots and videos to showcase the garments in a real-world context rather than using standard product photography. To ensure continuity, ad creatives maintained the same visual language.
Thought Process
Our goal was to break the stereotype that sustainability is boring and make it cool, trendy, and desirable. We wanted to capture the essence of Organic Symmetry’s balance between fast and slow fashion by reflecting this harmony through a cohesive visual identity.
Result
The new identity positioned Organic Symmetry as a stylish and sustainable brand, attracting eco-conscious consumers and strengthening its connection with the target audience.
