Challenge
smartShift wanted to reposition itself as an emerging technology partner while retaining its existing brand guidelines. The challenge was to modernise the design while maintaining brand consistency.
Approach
We introduced a fresh visual language with a contemporary colour palette and geometric sans-serif typeface. A minimalistic approach with ample white space kept the design clean, while micro-animations and a card layout enhanced user interaction and ensured consistency across devices.
Thought Process
We balanced sophistication with simplicity by introducing a consistent illustration style and versatile icon library, making the communication visually engaging and adaptable.
Result
The final website was modern, responsive, and positioned smartShift as a forward-thinking technology partner.
