Challenge
smartShift, a leader in SAP transformations through Intelligent Automation, had a dated and cluttered website with inconsistent messaging that failed to reflect its industry expertise. They needed a modern, minimal, and efficient design that retained their core branding.
Approach
We began with an audit to identify UX gaps, followed by a brand positioning and narrative exercise to redefine their story. Our goal was to position smartShift as an emerging technology partner while maintaining consistency with existing brand guidelines.
Thought Process
We focused on creating a design system that balanced contemporary aesthetics with smartShift’s established brand identity. Ensuring responsiveness across all devices was also a priority.
Result
The redesigned website effectively communicated smartShift’s expertise, offering a seamless, modern experience that reinforced their leadership in the IT space.
