Titan CRM

A custom CRM experience for Titan's employees to boost engagement.
What We Did
UX / UI
Design Thinking
Interaction Design

Challenge
Titan, a household name in India across multiple industries like watches, apparel, and home furnishings, faced a challenge in managing its vast workforce effectively. The need was to onboard new employees smoothly, improve project management, and unify the HR department through a single, seamless portal.

Approach
We designed Titan CRM, an intuitive application where employees could log in to check attendance, leaves, coupons, projects, and company policies. The goal was to create a platform that made it easier for employees to stay informed and engaged while simplifying operations for HR.

Thought Process
Our strategy involved building a framework with two dedicated sections, one for HR and another for employees, ensuring a smooth and efficient user flow. We introduced a standout feature, 'Mood of the Day', which allows employees to express their mood with a click. This feature enables HR to assess overall work satisfaction and make informed decisions.

Result
The new CRM portal enhanced employee engagement, improved project management, and provided HR with valuable insights, fostering a more connected and productive work environment at Titan.

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