Challenge
Titan World approached us with a challenge to capture their audience’s attention and inspire couples amidst a saturated wedding market.
Approach
We first did an in-depth analysis of the current fashion trends taking place in the Indian wedding space. Then, we leaned into a sophisticated visual aesthetic and clean imagery for the campaign to spark an emotional connection with the target audience. Our messaging focused on finding the ‘perfect partner’ for wedding outfits, emphasising the importance of complementary style choices for couples.
Result
The campaign resulted in a perfect balance of elegance, style and storytelling, successfully enticing couples to explore Titan World’s wedding collection.
