Tova

Challenge
Tova had an excellent recipe for infused waters but struggled with outdated communication and design, limiting its appeal to younger consumers.
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Approach
We adopted a minimalistic approach, focusing on typography and the infused ingredients as the brand’s USPs. We designed transparent packaging that showcased the ingredients while using a blocked label at the back to prevent reflections. Bright colours and organic flavour notes maintained Tova’s essence, while a vertically placed logo and larger font enhanced visibility on crowded shelves.
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Thought Process
We analysed competitor packaging to identify design gaps and realised that highlighting the ingredients and flavour notes would create an immediate connection with health-conscious consumers. Our aim was to create a design that felt fresh and organic while standing out on a shelf of similar products.
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Result
The refreshed branding, including an interactive website design that highlights flavour notes dynamically, positioned Tova as a modern and attractive choice for consumers.

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