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Business problems, analysed strategically and solved through brand solutions built to scale.
AI films and photography built to scale D2C brands without scaling the cost.
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UI/UX and websites designed for how brands work in the AI era
Creative talent tested on real-world briefs and matched to the teams that need them.
U25, a footwear brand targeting the under-25 demographic, needed a bold and engaging brand identity that reflected its vibrant, eccentric collection. The challenge was to capture the spirit of youth while making a strong visual impact.
In collaboration with Glass Onion, Mellow Designs conceptualised a brand identity that resonated with the adventurous and energetic spirit of Gen Z. We focused on playful interactions with outdoor environments to create a loud and clear visual presence, ensuring the brand stood out.
We wanted U25 to be synonymous with confidence and individuality. By blending vibrant visuals with dynamic outdoor settings, we showcased the brand’s bold personality, making it instantly relatable to its target audience.
The brand identity successfully captured the essence of U25, creating a lively and memorable presence that spoke directly to its young, trendsetting audience.
Match their energy rather than describing it. We conceptualised U25's identity to resonate with the adventurous, energetic spirit of Gen Z, reflecting a vibrant, eccentric footwear collection aimed at under-25 buyers.
Use the environment, do not just occupy it. We built U25's identity around playful interactions with outdoor environments, creating a loud and clear visual presence rather than placing product shots on a hoarding.
Loud, when the collection is. U25's brief called for a bold, engaging identity with strong visual impact, because a restrained system would have contradicted the eccentric product it represented.
An attitude the buyer recognises. We built U25 to be synonymous with confidence and individuality, blending vibrant visuals with dynamic outdoor settings so the brand personality is the thing people remember.
We worked with Glass Onion on U25's identity, and the result was a lively, memorable presence that spoke directly to a young, trendsetting audience.
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