Challenge
U25, a footwear brand targeting the under-25 demographic, needed a bold and engaging brand identity that reflected its vibrant, eccentric collection. The challenge was to capture the spirit of youth while making a strong visual impact.
Approach
In collaboration with Glass Onion, Mellow Designs conceptualised a brand identity that resonated with the adventurous and energetic spirit of Gen Z. We focused on playful interactions with outdoor environments to create a loud and clear visual presence, ensuring the brand stood out.
Thought Process
We wanted U25 to be synonymous with confidence and individuality. By blending vibrant visuals with dynamic outdoor settings, we showcased the brand’s bold personality, making it instantly relatable to its target audience.
Result
The brand identity successfully captured the essence of U25, creating a lively and memorable presence that spoke directly to its young, trendsetting audience.
