The brief
Zeal is a first-of-its-kind mushroom jam brand from Dharwad, Karnataka. The jam is a versatile product that can be paired with both sweet and savoury sides. We had to design a packaging that communicated its versatility.
The design
Since Zeal is a novel product in the market, we designed the jars in a way that one could get a hint of its flavour profile. With visuals of a serving recommendation and neat, functional fonts, the design provides visibility to the product on the market shelves.
